HBO True Blood ran 10 pages throughout the 6/12/09 issue of Entertainment Weekly, making it the first advertiser ever to receive category exclusivity within the magazine.
Adjacency to EW’s Feedback section
Adjacency to EW’s The Must List – The Top 10 Things We Love This Week
Adjacency to EW’s First Look – An exclusive peek at some of Hollywood’s coolest projects
Adjacency to EW’s News + Notes section
Adjacency to the TV Reviews section opener
Adjacency to EW’s TV Reviews section closer and Sound Bites column
Adjacency to EW’s The Bullseye – A look at the pop culture news that was right on target and the events that missed the mark
As a final reminder to tune-in for the new season, HBO True Blood owned Cover 4 of the 06/12/09 issue.