The EW Lounge at South by Southwest 2010

On Thursday, March 18th, Entertainment Weekly and Steve Madden Music hosted the EW Lounge at the South By Southwest Music Festival.

Steve Madden Music artists Gin Wigmore (pictured above with Steve Madden and EW Publisher Ray Chelstowski), The Constellations and Neon Trees performed exclusive sets for the crowd.

The Neon Trees pose with Steve Madden Music?s Allison Hagendorf.

Presenting sponsor ABSOLUT® received superior on-site activation, including Signature ABSOLUT® Berri Açaí cocktails served at all bars and tray-passed by staff, an ABSOLUT® branded photo booth back-bar product display and branding on event video loop.

After the event, sponsors received additional exposure on Entertainment Weekly?s Extras in-book promotional page, read by nearly 11 million readers.

Sponsors also received exposure on a dedicated EW.com page listing, featuring an exclusive video clip. Click here to see the page and watch the video.

All EW Lounge guests received an exclusive gift bag ? featuring ABSOLUT® recipe brochures, Steve Madden make-up cases, luggage tags, mini-mirrors, beach balls and t-shirts as well as Gin Wigmore's debut album Holy Smoke, The Constellations? new album Southern Gothic, and Neon Tree's debut album Habits featuring their hit single "Animal,? and VIP cards to MALAIA World Lounge and other local venues.