Canon "Bleed In" Unit

Canon ran a custom bleed-in unit within EW?s 12/18/10 issue. EW designed and created the Canon ad that played off our signature ?What to Watch? editorial feature and the Canon ?Mode? campaign. The creative featured the tagline ?Tune-In Tuesday Mode.?

Close-up of the spread: Page 1 of 2.

Close-up of the spread: Page 2 of 2.

The cover from our December 18th, 2009 issue, which featured this ad unit.