Bravo becomes the inaugural sponsor of our Meebo social networking toolbar
The Meebo Bar is a new tool that EW added across the entire site, allowing users to easily share our content via several popular instant messaging and social networking platforms. The toolbar also contains a space for advertisers, as highlighted here with the unit that Bravo recently ran.
A closer look at the ad placement, which always resides at the far left end of the Meebo Bar.
The call-to-action that appeared when a user's cursor touched the ad.
For The Real Housewives, interacting with the ad resulted in a page takeover featuring a 0:15 teaser video with tune-in messaging.
A look at the controls for the content sharing component of the Meebo Bar. To utilize this tool, readers simply need to 'drag and drop' any video, link or photo that they want to share, which they can send person-to-person via an instant message or to their entire friend/follower networks on Facebook/Twitter.
When expanded the Meebo Bar offers a total of six different social communications platforms through which readers can easily share our content.