Absolut Must List

For EW's annual Must List issue (6/26/09), which included actor Ryan Reynolds on the cover, Absolut was the featured sponsor and ran three consecutive two-page spreads; each of these spreads included a full-page Absolut ad that ran alongside additional 'bonus covers' feature alternate shots of Reynolds.

Absolut Vodka ran three consecutive brand ads opposite four consecutive EW covers, featuring Ryan Reynolds as our Must List cover boy (6/29/09).

Absolut Vodka ran three consecutive brand ads opposite four consecutive EW covers, featuring Ryan Reynolds as our Must List cover boy (6/29/09).

Absolut Vodka ran three consecutive brand ads opposite four consecutive EW covers, featuring Ryan Reynolds as our Must List cover boy (6/29/09).