ABC aligns with EW to promote its new series, Flash Forward, using a combination of in-book placements and live screenings in New York and Los Angeles.
ABC ran a series of 1/3rd spreads promoting the premiere of Flash Forward in EW’s First Look.
The 1/3rds provided EW readers with an exclusive look at the characters of FlashForward before it premieres.
To generate buzz for the premiere of ABC’s FlashForward, EW hosted advanced screenings of the first episode in LA and NY.
Readers lined up waiting to get into the screening.
The LA screening included a panel discussion with Executive Producer David S. Goyer and members of the cast (Penyton List, Dominc Monaghan, John Cho, Courtney B. Vance, and Brian O’Byrne), moderated by EW’s Lynette Rice.