By Jonathan W. Gray
Updated July 13, 2012 at 09:29 PM EDT

The Black Panel: Michael Davis moderated the infamous panel with Shaquille O’Neal, Jamie Kennedy (The Jamie Kennedy Experiment), Alexander Strong (New Kingdom Entertainment), Missy Geppi (president, Geppi’s Entertainment Museum), E. Van Lowe (former Cosby Show writer, author of YA Earth Angel and Boyfriend from Hell), and Steve McKeever (president, Hidden Beach Records).

Footage Screened: Panel sponsor AT&T screened a Daybreak web series trailer, Shaq previewed his new comics Clean Ops and Hoopfighters.

The Big Revelations: Shaq is coming out with comics!

Snap Judgment: The Black panel is entertaining as hell, but generally lacking in substance. This is a product of its open-ended Q&A style. It does lead to revelations like Jamie Kennedy’s confession that he turned down a role in Boogie Nights for a role in As Good As It Gets because the latter paid better.

Most Incisive Audience Question: From Clayton Thomas, who asked Shaq to add him to his Black Comedy tour and then did two minutes to prove he’s got the goods.

Least Incisive Audience Question: A fan asked for a pic with Shaq. Sweet but not a good idea with quip master Michael Davis on the mic.

The Winner of the Panel: Jamie Kennedy. The crowd was here for Shaq, but Kennedy acquitted himself well.