Random House Children's Books launches publishing program based on Nintendo characters
The video game and publishing worlds are colliding.
Random House Books for Young Readers has announced that they’ve partnered with Nintendo to publish a string of children’s coloring and activity books. The interactive books will be based on beloved Nintendo characters and universes, including Super Mario, The Legend of Zelda, Splatoon, and Animal Crossing. The books in the publishing program will include full-color pages with mazes, puzzles, stickers, and trivia.
Random House launched the program in January with two full-color sticker books based on the Super Mario and Legend of Zelda series — Super Mario Official Sticker Book and The Legend of Zelda Official Sticker Book.
“We are thrilled to be partnering with Nintendo to bring the whimsy and adventure of these worlds of the imaginations of our young readers,” said Dennis Shealy, Editorial Director, Random House Books for Young Readers Licensed Publishing. “These activity books will let both new and established fans experience Nintendo characters in a whole new way.”
Three more books from the partnership, Mario Time!, Link’s Book of Adventure, the Splatoon Official Sticker Book will all go on sale this July.
“This publishing partnership is an exciting way to bring the colorful worlds of Nintendo to young readers while encouraging creativity,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for ways to share our fun-loving characters with kids and families in unique ways.”