Mad Magazine
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February 20, 2018 at 03:14 PM EST

Ready for a whole new MAD?

The long-running humor magazine officially announced via Twitter that it will be starting from scratch beginning this April, with a new No. 1 issue to coincide with its revamp. The magazine is now under the stewardship of illustrator and comic book artist Bill Morrison (The Simpsons), taking over for John Ficarra, who served as editor in chief for more than 30 years, and it’s moving its offices to L.A.

“I knew moving to the west coast wouldn’t change MAD too much,” DC co-publisher Dan DiDio wrote Monday on Facebook, attaching a promotional image of the rebooted magazine.

MAD was created by Harvey Kurtzman in 1952, and it emerged as a signature of American culture via its cutting-edge humor and pop culture parodies. The magazine has declined in relevance over the years, damaged by the reduced prominence of print publications as well as the boom of sharp satire across TV and digital media. Morrison was brought in after the decision was made to move MAD to L.A., at which point a number of staffers elected not to continue on.

“The passion and hard work from our MAD colleagues in New York has been instrumental in preserving the enduring legacy of MAD magazine, and for that, we are extremely grateful,” DC Entertainment president Diane Nelson said at the time of Morrison’s hiring. “I’d especially like to thank John Ficarra and his team for the countless laughs and their unwavering commitment to the company, as well for remaining onboard during the transition of the MAD operations to the west coast. I have the utmost confidence that Bill, together with the editorial team in Burbank, will continue MAD’s legacy of humor and subversion as only MAD can.”

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