Jason Sudeikis explains his sweatshirt from the Golden Globes: 'Don't call it product placement'
Ted Lasso star revealed his sister's connection to his viral Golden Globes hoodie.
Amid social media's obsession with the Ted Lasso star's choice of attire for the glamorous event — a brightly colored tie-dye sweatshirt — Sudeikis revealed in the Golden Globes press room Sunday that it was not an instance of paid product placement, but rather a simple gesture to show support for a brand he admires.
"The hoodie is [Forward__Space], my sister's dance and workout space in New York," the 45-year-old said. "It's a nice hoodie as much as the message. When they do something, they believe in you, encourage them, and don't call it product placement."
The New York-based Forward___Space is billed as a dance experience that offers "dynamic sweat sessions" with athletic conditioning for all athletic levels, and, judging by its Instagram page, has seen a dramatic increase in attention during the pandemic.
Though Sudeikis' Golden Globe victory — and endearingly meandering acceptance speech featuring "direction" from his fellow category nominee Don Cheadle — became a hot topic during the telecast, the actor's comfy attire stole the show.
"Jason Sudeikis in a tie-dye hoodie on zoom is a whole pandemic vibe. #GoldenGlobes," tweeted one user, while another congratulated Sudeikis not only for his first Golden Globe victory, but for "making history tonight as the first person ever to accept an award in a tie-dye hoodie."
See the full list of 2021 Golden Globes winners here.