Done with 'Breaking Bad'? Might be time for 'Pulp Fiction'
Completing a long binge of a TV show prompts many feelings, including accomplishment, sadness, exhaustion, and, according to a new study from Netflix, the need to take a break and watch a movie.
While the streaming service still isn’t releasing ratings for their shows, they have compiled an interesting list of statistics related to viewers’ binging habits. Netflix’s research has found that upon completing a binge of a TV show, more than 30 million viewers choose to watch a movie before jumping into a new series.
The study finds that 59 percent of users will wait at least three days before starting another binge, with 61 percent of those viewers watching a film during that period. Even more interesting than those numbers is what people are watching. In the chart below, Netflix reveals the most common movies that bingers of specific shows turn to upon completion.
Netflix points out that many of their customers seem to gravitate to a similar genre or subject matter, such as the transition from Gilmore Girls to The Princess Bride. But the noticeable exception in the equation is comedy, which explains Stranger Things viewers wanting to take a break from horror with the light-hearted animated world of Zootopia. (Still no explanation on why viewers go from Walter White and Jesse Pinkman to Adam Sandler and David Spade in The Do-Over.)
“It’s interesting that in this golden age of television, movies are consistently in demand on Netflix,” said Ted Sarandos, Netflix’s chief content office. “What we’ve come to figure out is that movies are really an important part of people’s viewing routines and complementary to the way they watch and enjoy TV.”
To determine these numbers, Netflix analyzed the viewing habits of more than 86 million members from across the world over the course of 2016. Even though the majority of the series in the chart are Netflix originals, the streaming service said it examined the data from over 100 series to determine the most common pairings.