By Oliver Gettell
Updated December 03, 2016 at 03:28 AM EST
George Pimentel/Getty Images

The long arm of the law just reached out to say sorry to Nickelback for threatening to punish drunk drivers by playing the band’s music.

Police in the Canadian town of Kensington published a lengthy apology Friday on Facebook asserting that their intended message about the dangers of driving under the influence were upstaged by their attempt at humor.

“Our little post became an international story,” the post reads. “And somewhere in the noise, the message of Don’t Drink and Drive was overshadowed by negativity towards the band I said I would play if you did.”

The post continues, “the more successful the post became the less the Don’t Drink and Drive message was mentioned and the fact we love or love to hate Nickelback took centre stage. And that prompted me to think less about Nickelback as the ‘Entity’ and more about the 4 guys, 4 human beings from Alberta who were dragged into this international story. And the more I thought about that, the less funny the humor seemed.”

Kensington authorities originally made headlines earlier this week with a since-deleted Facebook post warning those caught drunk driving, “on top of a hefty fine, a criminal charge and a years driving suspension we will also provide you with a bonus gift of playing the offices copy of Nickelback in the cruiser on the way to jail.”

Nickelback are the commercially successful but often derided Canadian rock band behind such songs as “How You Remind Me” and “Rockstar.”

Constable Robb Hartlen, who wrote the initial post, told CBC News at the time that his department was trying to “put a little humor into a very serious matter of drinking and driving.” He also said one of the reasons for singling out Nickelback was that frontman Chad Kroeger was stopped for drunk driving in 2006.

Per the mea culpa, “I have reached out to Nickelback. To Chad, Ryan, Mike and Daniel. I have reached out to their families and offered my apologies but I still have a strong belief in the original message of Not Drinking and Driving. And as we spoke I found out some wonderful news. They feel just as strong about it as I do. So we decided it was best to take down the original post.”

Read the full apology:

https://www.facebook.com/

Advertisement

Comments