Taylor Swift exclusive video service headed to AT&T
A first look at Taylor Swift’s collaboration with AT&T arrived on Monday.
Called TaylorSwiftNOW, it’s a new service that promises “unique and never seen videos.”
DIRECTV tweeted out a short compilation clip of Swift over the years, set to “Welcome to New York” and featuring footage from different stages of her career — from the “You Belong With Me” music video to “Shake It Off” and “Wildest Dreams.” At the end, Swift appears and asks fans, “Are you ready?”
The deal was announced as a “multi-year, multi-faceted” joint effort that would kick off with a headlining performance at the AT&T DIRECTV Super Saturday Night concert in Houston during Super Bowl weekend in February.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to our fans and our customers in new and exclusive ways,” John Stankey, CEO AT&T Entertainemnt group, said at the time in a statement.
No word yet on when TaylorSwiftNOW is set to debut, but be prepared for new footage, including Taylor playing with her cats, “soon.”