By Nivea Serrao
Updated November 18, 2016 at 04:19 PM EST
Credit: LIU JIN/AFP/Getty Images; Rabbani and Solimene Photography/Getty Images (inset)

Emma Watson may have hoped to inspire more people into becoming readers by leaving books on public transportation, but it turns out her actions have also pushed others to do the same.

One of them is The Fair, a Chinese production firm, which launched its own book-sharing initiative this week, leaving more than 10,000 books on the underground subway, taxis, and planes in major cities — including Beijing, Shanghai, and Guangzhou. The company also plans to expand the campaign into other cities, as the BBC reports.

But the group’s plans don’t seem to be working, as travelers have not only been leaving books untouched, under the assumption that one of their fellow travelers is attempting to save a seat, but also any interested readers are unable to actually reach the books due to large crowds.

The Fair’s initiative has unrolled on a much larger scale in comparison to Watson’s, which saw the Beauty and the Beast actress partner with local book-sharing projects, like London’s Books on the Underground or New York’s Books on the Subway, to share only 100 copies of Maya Angelou’s Mom & Me & Mom, a book she’d selected as her feminist book club pick.