Critics' Choice Awards 2016: EW partners with A&E
This year’s, no one will be able to spell the Critics’ Choice Awards without EW.
On Tuesday, A&E Network and Entertainment Weekly, in conjunction with the Broadcast Film Critics Association (BFCA) and the Broadcast Television Journalists Association (BTJA), announced a multi-platform content and promotional partnership for the Critics’ Choice Awards.
The team-up will begin with the exclusive announcement of the nominations for the 22nd Annual Critics’ Choice Awards television categories live on EW.com and the People/Entertainment Weekly Network (People.com/PEN) on Nov. 14. The movie categories will follow, streaming live on Dec. 1. The nominations will be hosted by EW’s Jessica Shaw.
“As the A&E brand continues to lead the cultural conversation, EW’s position as the preeminent voice in pop culture makes them the perfect promotional and content partner for A&E on the Critics’ Choice Awards,” Paul Buccieri, president of A&E Studios and A&E Networks Portfolios Group, said in a statement. “Together, our brands can help drive fan engagement in one of Hollywood’s biggest events.”
“We are excited to extend Entertainment Weekly in this multi-platform, and multi-year partnership with A&E Network and the Critics’ Choice Awards,” Bruce Gersh, senior vice president, Brand Business Development, Time Inc., said. “This partnership will incorporate Entertainment Weekly into the show, and increase the reach for the Critics’ Choice Awards by leveraging Time Inc.’s iconic, trusted and influential brands including Entertainment Weekly, PEOPLE, TIME and the recently launched People/Entertainment Weekly Network.”
“This is the breakout year for the Critics’ Choice Awards,” added Joey Berlin, president of the BFCA and BTJA. “Moving up in the calendar to kickoff the major awards season on Dec. 11 and adding Entertainment Weekly and the other powerhouse Time Inc. brands to our terrific partnership with A&E will blast our show into the top tier of must-watch awards shows.”
This year’s Critics’ Choice Awards will take place on Dec. 11 at 8 p.m. ET/5 p.m. PT live from Santa Monica, California with T.J. Miller returning as host. The festivities kick-off with the Critics’ Choice Red Carpet Live show on A&E at 7 p.m. ET/4 p.m. PT, which will also be live streamed on EW.com, People.com and People/Entertainment Weekly Networks.
The ceremony will also feature a new award, celebrating EW’s annual Entertainer of the Year. The winner will be announced during the live broadcast and featured in Entertainment Weekly’s annual Best and Worst issue. Previous honorees include Jennifer Lawrence, Jimmy Fallon, Taylor Swift, Ben Affleck, and Sandra Bullock.