She'll headline AT&T DIRECTV's Super Saturday Night in Houston
Taylor Swift is joining forces with major telecom company AT&T, she announced Tuesday. The “multi-year, multi-faceted deal” includes performances and “content,” including a headlining performance at AT&T DIRECTV Super Saturday Night in Houston on Feb. 4.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said John Stankey, CEO, AT&T Entertainment Group, in a statement. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
More details about the deal will be revealed “in the near future,” according to AT&T.
The company first announced the news via Twitter on Tuesday, and Swift tweeted back at the company, posting a photo of an AT&T jersey emblazoned with her lucky number, 13. “This is gonna be fun,” she wrote.