By Christian Holub
Updated September 21, 2016 at 05:36 PM EDT

During a speech at a black church in Cleveland as part of Donald Trump’s continued push to reach African-American voters, veteran boxing promoter Don King used the N-word while discussing comments he had made to Michael Jackson about America.

“America needs Donald Trump. We need Donald Trump, especially black people,” King said in his speech. “Because you’ve got to understand, my black brothers and sisters, they told me, ‘You’ve got to try to emulate and imitate the white man and then you can be successful.’ So we tried that. They said, ‘If you can get some money, you can do this here.’ I told Michael Jackson, I said if you’re poor, you’re a poor negro — I would use the N-word — but if you’re a rich, you’re a rich negro; if you are intelligent, you’re an intellectual negro; if you’re a dancing and sliding and gliding n—-r, I mean negro — you’re a dancing and sliding and gliding negro. So dare not alienate because you cannot assimilate. You know, you’re going to be a negro till you die.”

King’s slip-up drew laughs from the crowd, which can be heard in the video below. Trump did not laugh, but was smiling throughout King’s speech. After King spoke, Trump said, “There’s only one Don King. Only one.”

Trump is currently polling at almost zero percent among black voters.

Watch the video below, via The Huffington Post.