Disney pulls Moana costume criticized for cultural misappropriation
Disney will no longer sell a children’s costume depicting a Polynesian character from the upcoming animated film Moana after it has drawn accusations of cultural misappropriation and comparisons to blackface.
Depicting Maui, a hero of Polynesian mythology who is voiced by Dwayne “The Rock” Johnson in the movie, the zip-up brown garment features full-body tattoos, padded muscles, a leaf skirt, and a shark-tooth necklace. It was complemented by a wig of black hair and a light-up fishhook, both sold separately.
“The team behind Moana has taken great care to respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some,” the company said in a statement Wednesday. “We sincerely apologize and are pulling the costume from our website and stores.”
Scheduled for release in November and set 2,000 years ago in the South Pacific, Moana is the story of the titular 16-year-old girl, voiced by newcomer Auli’i Cravalho, who seeks out a banished demigod (Johnson) on a quest to save her people.
See a screenshot of the controversial Moana costume below.