Tinder integrates Spotify in latest update
Tinder users will soon have another way to determine whether they’ve found the perfect match. Spotify announced Tuesday that the popular dating app will add integration from the streaming monolith to bolster profiles, effective immediately.
“We’re helping provide a completely new sensory experience on Tinder,” Spotify wrote on its blog. “Get ready for some serious sound.”
Like Tinder’s prior integration of liked Facebook pages, its inclusion of Spotify preferences will allow users to easily see the artists they share with potential matches. But Spotify’s new role in Tinder also goes much deeper. For one, whether or not a user has Spotify, he or she will be able to preview the top songs on any profile being viewed.
The two companies have also teamed for a new Anthem feature, which lets users chose a song that defines them. “It’s that one single track that tells your story,” Spotify explained in its blog post. “That one song you can’t get out of your head. Where the lyrics of your life meet the rhythm of your soul. It may change as you change, but at any given time, you have an anthem — and the world is waiting to hear it.”
Spotify rolls out on Tinder today in all 59 markets where the streaming service is available. The company’s integration with Tinder is just the latest move in a series of efforts to become more embedded in the day-to-day lives of its users, whether through the Discover Weekly and Concerts features added in 2015 or the addition of video content earlier this year.