By Allison Sadlier
Updated September 14, 2016 at 03:00 PM EDT
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Be afraid, be very afraid. The Today show got an early start on Halloween Wednesday morning with the creepiest, most life-like mask of New England Patriots quarterback Tom Brady. It even gave the Today hosts shivers.

With his unblinking blue eyes (eek), sewn in stubble (ew), and real hair (shudder), the mask looks eerily like Brady. Even though the mask’s head is slightly bigger than the average person’s, it caused random passersby to do a double-take.

Sports website Bleacher Report ordered the mask from Hyperflesh studio to promote their content. They showed off the creation at Sunday’s Patriots v. Cardinals game as the real Tom Brady is currently suspended. Fans loved the surprise, took pictures with the man in the mask, and seemed to get a kick out it.

Don’t expect these to hit the mass market in time for Halloween — the made-to-order masks are extremely expensive.

Watch the Today clip below.

The Today Show

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