Nelly fans have taken one of his hooks to heart to help him out: It must be the money.
The St. Louis rapper is reportedly debt to the IRS for more than $2.4 million, according to TMZ, with another $100,000 or so reportedly due to the Missouri government. This spawned an effort by fanatics, led by an article from Spin, to accrue at least 287 million streams of his songs to raise the appropriate funds. Last winter, Spotify estimated artists average between $0.006 and $0.0084 per stream. Hence the hefty amount of requisite streams.
The movement didn’t call for one Nelly hit in particular — “Country Grammar,” “Ride Wit Me,” “Just a Dream,” there are so many — but supporters rallied around “Hot in Herre.” Two years ago, a San Francisco radio station played the 2002 hit on loop for three (!) days in a row.
See a collection of Nelly supporters in action below.