The Oscar winner directed and narrated a new ad for the alcohol, which is scored by the Hot 8 Brass Band and even features the actor rocking out on a piano. The camera moves from a calm bar to a speakeasy before eventually ending up at an outdoor shindig.
“So many times, people choose their drinks to fit in and join the crowd,” McConaughey said in a statement. “The tagline ‘It’ll Find You’ is at the heart of what Wild Turkey is all about. If you are being yourself, unapologetically doing things your own way, then you are at home wherever you are, and Wild Turkey, well, it’ll find you.”
This release comes on the heels of the trailer debut for McConaughey’s next film, Gold. While he looks his typical self in the bourbon ad, McConaughey sports a thinning ‘do in the December film.
See the ad above.
CORRECTION: This article originally stated that the commercial was McConaughey’s directorial debut.