How everybody now spends their time in one chart
Hey, what are you doing this week? What are your friends doing? What is everybody doing?
Nielsen has an answer. The media analytics company released an all-consuming mega-graphic showing how we’re spending our time in 2016. Since TV ratings remain their core business, Nielsen likes to emphasize that watching live or time-shifting TV remains the biggest draw, but other forms of distraction have made enormous gains — spending time on social media is huge, and watching video on mobile and computers have made massive strides.
AM/FM radio, surprisingly, is still huge too. But TV’s own dominance depends how you slice up the pie — like if you combine social media on a PC with social media on a smartphone rather than breaking them into two separate categories, the social numbers seemingly now dwarf TV usage (assuming there’s no overlap between those two metrics).
Check out the chart below.