Seven months after launching films like Weiner, Manchester by the Sea, The Birth of a Nation, and Indignation into the awards season conversation, the Sundance Film Festival is already gearing up for its next go-round, and EW has the exclusive first look at the new poster for the annual event’s 2017 edition.
In founding the Sundance Institute, actor Robert Redford aimed to inspire “independence, risk-taking, and new voices in American film,” and the festival’s new poster captures that uninhibited spirit in its depiction of an illuminated sphere crafted in DIY fashion with little more than a camera, rubber bands, and camping lights.
Inspired by a Pablo Picasso photography series, in which the iconic artist “drew” centaurs, bulls, and Greek profiles with beams of light, the team behind the 2017 Sundance Film Festival poster similarly experimented with long-light exposure photography to craft the image.
“The 2017 Sundance Film Festival design began with the idea of illumination, and the representation of film as painting with light,” Sundance tells EW of the poster.
Captured at the Sundance Resort, the image is framed against the silhouette of Mt. Timpanogos, the second-tallest mountain along Utah’s Wasatch Range, nodding to the festival’s roots in the state. The festival’s first Directors Lab, which cultivates the talents of up-and-coming filmmakers and has helped launch the careers of artists like Cary Fukunaga (Beasts of No Nation), Dee Rees (Pariah), Marielle Heller (The Diary of a Teenage Girl), Benh Zeitlin (Beasts of the Southern Wild), and Quentin Tarantino (Pulp Fiction), was held beneath the mountain in 1981.
The 2017 Sundance Film Festival runs from Jan. 19-29 in Park City, Utah. Check out the festival’s new, full poster in the image below.