By Christopher Rosen
Updated August 18, 2016 at 12:47 PM EDT
CNN

Michael Cohen, executive vice president at the Trump Organization, became a meme on Wednesday following an awkward exchange with CNN anchor Brianna Keilar.

Speaking with Keilar about the recent changes to Donald Trump’s presidential campaign staff — which included the addition of two new managers to the group — Cohen took umbrage with the anchor’s use of the term “shake-up.”

“I’ve got to stop you for one second. There’s no shake-up. Look at the words that you use and you blast at the bottom in your banner: ‘shakeup,’ ‘overhaul,’ ‘dramatic,’ ‘desperate measures,'” Cohen said during an appearance on The Situation Room. “There are no desperate measures. … The campaign is on its way to victory, and yet you still use these ridiculous words in order to incite something. Please understand that nobody is buying into this anymore. It started out, I don’t know if you think it is funny, but these terms are not indicative of what’s going on at the campaign.” Cohen added that Trump’s campaign employs less people than his opponent, Democratic nominee Hillary Clinton, and questioned whether CNN would use the same language to describe Clinton adding more staffers to her team in prominent spots.

Keilar batted away that accusation (“I cover the Clinton campaign; that would be a huge story”), and then began to ask Cohen whether the additions could be a response to Trump lagging behind in the polls. Cohen, however, was fast to interrupt, questioning Keilar for her words and inadvertently creating the viral moment.

As compiled by the New York Times, Trump trails Clinton in every major poll, and lags behind her in a nationwide average of those polls by six points.

“My statement to you is I don’t care about those poll numbers,” Cohen said in the interview. “You’re going to all be very surprised when he polls substantially higher than what you all are giving him credit for.”

In an interview with Yahoo! after the clip starting gaining traction on Twitter, Cohen said he was happy with the segment, which he thought made Keilar look bad. “I was shocked at the length of the silence as she stumbled to think of an answer. And when she did come up with an answer, it was so generic it could have applied to anything.”

Watch the interaction below.

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