Kanye West will debut his fourth fashion line, Yeezy Season 4, on Sept. 7, Women’s Wear Daily reports.
The event will be held on the first day of New York Fashion week, with a specific time and place to be announced at a later date.
Since launching his first collection in February of 2015, Kanye has regularly used his shows to reveal new music. He shared The Life of Pablo track “Wolves” at Yeezy Season 1, played an early version of “Fade” at Yeezy Season 2, and unveiled the entire TLOP record at his mammoth Madison Square Garden premiere for Yeezy Season 3.
For his latest fashion endeavor, Kanye doubled his “Wolves” music video as a Balmain campaign. Watch that video below.