And he puts down his ratings too

By James Hibberd
Updated August 16, 2016 at 03:57 PM EDT
Credit: Douglas Gorenstein/NBC

NBC’s programming boss is kicking Donald Trump where it hurts: Right in the ratings.

Following up on his declaration that the GOP presidential nominee would never be welcomed back on The Celebrity Apprentice, NBC chairman Bob Greenblatt posted a message on his personal Facebook page slamming Trump for being “toxic” and “demented,” the New York Post first reported. But the line most likely to irk the real estate tycoon is the knock on his show’s ratings.

“The sad state of affairs thanks to a pompous businessman turned reality TV star (whose show consistently ran LAST in its time period, by the way) who thinks speaking his mind is refreshing,” Greenblatt wrote in response to a New York Times op-ed titled “Donald Trump is Making America Meaner.” “It’s actually corrosive and toxic because his ‘mind’ is so demented; and his effect will unfortunately linger long after he’s been told to get off the stage.”

To be fair, Trump hosted Apprentice and Celebrity Apprentice across 14 seasons — nothing that’s a flop for a network gets renewed for 14 seasons. But especially in the waning years of the Celebrity Apprentice, it’s also true the show got kicked to the curb by rivals more often than not (though nowadays his poll numbers probably bother him more). Trump’s ratings for his first debate with Hillary Clinton, however, are expected to be gangbusters.

Celebrity Apprentice returns to NBC next year with its new host, Arnold Schwarzenegger. NBC had no comment.