Chance the Rapper is once again taking success into his own hands.
The rapper, who released his most recent mixtape Coloring Book with no major label on Apple Music in May, has been stumping Tuesday for his new website RapperRadio.com with the hashtag #optioncee. The goal? To get radio stations to play two Chance singles: “No Problem” and “Summer Friends.” Chance’s site allows listeners to enter their city and prompts them to tweet local radio stations, asking to play the songs.
“I want you to share my music in whatever city you’re in with as many people as possible,” Chance tweeted. “The radio is like a huge listening party for people of all demographics to get in tune. In those moments it’s mad ppl in harmony.”
Chance added that #optioncee will unfold over the next few weeks in a few different stages.
May’s release of Coloring Book made Billboard 200 history by becoming the first streaming-exclusive album to chart. Coloring Book was made eligible for Grammys considering when the Recording Academy announced new rules in June that would open up streaming-only works and recordings from services like Apple Music, Spotify, and Tidal for awards consideration.
Check out the effort on RapperRadio.com.