By Dylan Kickham
Updated August 11, 2016 at 05:01 PM EDT
Charley Gallay/Getty Images

Amazon is preparing a new show that will pull back the curtain on one of the most controversial men of the past few decades. American Playboy: The Hugh Hefner Story will combine never-before seen footage, interviews, and reenactments to tell the story of how the Playboy founder rose to prominence.

Hefner himself has been involved in the production of this 13-episode docuseries, and has provided the team behind it (Stephen David Entertainment and Alta Loma Entertainment) with 17,000 hours of never-before-seen footage and over 2,600 scrapbooks from his personal archives.

The show will delve into Hefner’s personal history and the work he’s done at Playboy over the years, but a large part of its focus will be on Hefner’s work as a social justice advocate earlier in his career. Decades back, Hefner battled with the FBI, J. Edgar Hoover, and more notable names and institutions as he was setting up his controversial magazine. Now 90, Hefner continues to be a political activist and draw ire from conservatives.

“It has been a long road in finding the right partners to tell the full story of Playboy as it has unfolded over these past 63 years, and I believe we have found them in the collaborative team of Stephen David Entertainment and Amazon,” said Hugh Hefner in a statement. “I’m pleased that this docuseries will shed light on what has been an incredible journey and the voice Playboy has had in the discussion of our ever-changing culture. Just as importantly, my hope is that it will inspire others to pursue their dreams.”

American Playboy: The Hugh Hefner Story will debut in 2017 on Amazon.