The basic pleasures of fall: Pumpkin Spice lattes, Ugg boots, and the guarantee of a new Taylor Swift album every other October or November. That’s the way it’s been for almost a decade now, but according to Swift’s label head, Scott Borchetta, the pop star’s album cycle is about to change for the first time since 2006.
Responding to a since-deleted fan inquiry on Twitter, Borchetta, founder of Big Machine Records, denied rumors that a new Swift album would arrive this year.
“This account is telling people that Taylor’s new album is coming out in October, please settle this,” a user tweeted at Borchetta on Monday, linking to an Instagram account claiming to know the release date for new Swift music. On Tuesday, Borchetta responded with a simple “NOPE”.
If Borchetta is right, Swift’s pattern of releasing an album every other fall would be over. She released her eponymous debut on Oct. 24, 2006, Fearless on Nov. 11, 2008, Speak Now on Oct. 25, 2010, Red on Oct 22, 2012, and 1989 on Oct. 27, 2014.
The release cycle has worked magic for Swift in the past, as each one of her five studio sets has been certified quadruple platinum or higher. Most recently, 1989 has sold almost 6 million copies in the U.S. alone. All of Swift’s full-length collections have reached the top spot on the Billboard 200, save for her freshman outing.