The country star also revealed a new ticketing system to fend off scalpers
Before Eric Church took the stage at Colorado’s Red Rocks Amphitheater on Tuesday, he made a special announcement to fans who tuned in to his Facebook Live stream and revealed the details of his 2017 Holdin’ My Own tour.
Beginning Jan. 13 in Lincoln, Nebraska, the trek will hit roughly 60 cities before May. For the first time, he’ll forego opening acts and instead will play two sets with an intermission in between.
Another first for the country star: Church and his team will attempt to eliminate ticket scalping from the shows by giving ticketing options a makeover. According to a release, members of Church’s fan club can pre-register for the fan club pre-sale. They’ll then get buy links via text message when the pre-sale starts. There will be no venue, credit card, or radio pre-sales.
Church’s team also revealed that they have commissioned new technology that will be able to identify orders made by scalpers, and that orders may be canceled at any time.
“In this era where growing inequality seems to be the norm, we wanted to do everything within our power to put the advantage back in the hands of true fans rather than those that take advantage of the system, and by extension our people,” said John Peets, Church’s manager, in a statement. “It was important to us to invest time into evaluating and redesigning the ticket buying process and build the technology to level the playing field.”
Church surprise-released Mr. Misunderstood last year and said in a statement about the tour, “The way this album came together mandated we release it as a surprise, straight to our fans, as it was important for me to deliver the music the same way the creativity hit me — directly and swiftly. What I didn’t anticipate is that it left me scratching my head a little as this year was supposed to be spent writing. What this year’s open schedule did afford us was time to think through the way the fans experience our music live, and it was important to us that we find a way to stick to these same principles when it came to approaching our shows, down to the way they go on sale.”
See a full list of dates and more details on Church’s revamped ticketing process on his website.