Quit looking for clues in the new teaser trailers for season 6 of American Horror Story.
FX CEO John Landgraf spoke to reporters at the Television Critic’s Association semi-annual press tour on Tuesday about the prevailing mystery of the upcoming sixth season, and why you’ll never really find out what’s going on with those persnickety teaser trailers — which, really, have always been persnickety, but seem to be particularly more so this year.
That’s because FX hasn’t revealed the theme or setting for this year’s American Horror Story, and doesn’t plan on doing it any time soon. Consider it creator Ryan Murphy’s Beyoncé album drop.
“Every year, we’ve basically laid out the themes, the new genre that Ryan’s going to be approaching, and we just thought [this year] it’d be really fun to keep it a mystery,” said Landgraf. “So, we are. The scripts come in, and they’ve got my name emblazoned across them and there’s only one script that comes into the company. Everything’s blacked out that might give away the [setting]… and what [head of marketing] Stephanie [Gibbons] and her team, with Ryan’s help, did was they went out and made many more trailers than you’ve actually seen for hypothetical seasons of American Horror Story. Different genres, different places. I think they’re really fun and funny and beautifully, artfully made… and a lot of them are accurate. The others are all misdirects.”
So, good luck trying to link a spooky chimney with a knife-ridden baby mobile and a lady with spiders as eyelashes.
“We just thought that would be a nice change after five years of doing things one way,” continued Landgraf, who also spoke about the possible endgame for the show… which doesn’t exist.
“We haven’t talked about an endgame… all good things must come to an end but so far, as long as Ryan keeps coming up with inventive and original new ideas, as long as the audience seems to want to see it, I think that’s the genius of this anthological miniseries idea which Ryan really invented…it’s only the limits of your stories and imaginations that ends the show. So, only time will tell.”
The new season of American Horror Story will premiere Sept. 14 at 10 p.m. ET on FX.