The Voice, SNL getting Snapchat series in NBC deal
A new deal will be bringing a number of popular shows from the peacock to the ghost. Starting at the end of the month, NBCUniversal will begin producing episodes of several Snapchat series that expand on the network’s existing programming.
The Voice will be the first show to get a Snapchat makeover. A five-episode series will debut on the social platform on Aug. 22 in which users can submit singing videos that will be judged by this season’s coaches Alicia Keys, Miley Cyrus, Blake Shelton, and Adam Levine. Standouts from the Snapchat series could earn a chance to sing for the judges live on The Voice‘s season 11 premiere.
The other planned Snapchat series at the moment is the E! News adaptation “The Rundown,” which will provide viewers with a fresh take on current pop culture headlines. The series will be hosted by E! News correspondent Erin Lim, and premiere on Sept. 8.
Along with these two series, NBCUniversal is also planning Snapchat shows based on Saturday Night Live and The Tonight Show with Jimmy Fallon.