Justin Bieber teases new Cold Water music video
Justin Bieber gave fans a treat on Friday. The pop star unveiled a teaser for the upcoming “Cold Water” music video, a collaboration with Major Lazer and MØ.
The teaser, which he quietly posted the video to his original YouTube account before tweeting, follows Bieber on his latest concert tour, from backstage preparation to onstage spectacle. It’s unclear when the full music video for “Cold Water” will drop, but Bieber has kept up the hype surrounding the hit since announcing its existence.
In May, Bieber first teased his collaboration& with DJ Major Lazer on Twitter, keeping up the hints across his social media accounts ever since. He even directly messaged fans lyrics from the song ahead of its release. Bieber and Major Lazer teamed up with Danish artist MØ for the new hit, which dropped July 22.
“Cold Water” is Bieber’s first new song since the November release of Purpose, his sixth No. 1 album in the U.S. Listen to the full track here.