Elon Musk 'Twelve Against the Odds' endorsement spikes sales
Just try to find a copy of 'Twelve Against the Odds'
Elon Musk has obscure taste in books. In an interview with Bloomberg Thursday, Musk mentioned that he was enjoying his current read, Twelve Against the Gods by William Bolitho, a 1929 history book that is now out of print. Musk told Bloomberg, “It’s really quite good.” Now, people are flocking to buy used copies of the book, causing it to sell out.
Twelve Against the Gods is made up of sketches of 12 figures from history who fought against convention, including Casanova, Napoleon, Woodrow Wilson, and Alexander the Great. According to The Guardian, the price of a used copy of the book on Amazon went from $6.35 to $99.99. It’s now sold out on Amazon. From there, customers turned to Abebooks, which also quickly sold out of the obscure book.
No word yet if there are any plans to reprint the book. For now, readers will have to continue this treasure hunt to score a copy, unless Elon Musk wants to lend out his copy when he’s finished.