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The Pokémon Go craze continues to break records.

Already the biggest mobile game in the country, Pokémon Go made the news again as Apple and The Pokémon Company confirm to EW that the augmented reality app was downloaded from iTunes more in its first week than any other app that came before it.

Apple has yet to release actual numbers of downloads, but Pokémon Go appears to be everywhere these days. Players keep getting into ridiculous hijinks while trying to “catch ’em all.” Even Homer Simpson and Bryan Cranston are getting in on the trend. Whatever the case, the app shows no sign of slowing down.