Spice Girls: Wannabe feminist remake endorsed by Victoria Beckham
Plus endorsements from Victoria Beckham and Melanie C
Twenty years ago, “Wannabe” turned the Spice Girls into international pop stars, and now the catchy tune is making an even bigger statement.
On Tuesday, Project Everyone told world leaders what they really, really want with a feminist remake of the song’s 1996 music video. The new iteration features the same high-energy girl power, but with an added punch: Its female stars’ dance moves highlight global goals like ending violence against girls, achieving quality education for all women, and ending child marriage.
The visual features luminaries from across the world, including Bollywood actress Jacqueline Fernandez, British hip-hop group M.O., and American dancer Taylor Hatala.
“2016 is our chance to use our collective power and tell world leaders what we really really want for girls and women,” reads the video’s YouTube description. “If you make the noise, we’ll get your message to world leaders at the UN [General Assembly] in September.”
Plenty of A-listers have endorsed the campaign since the video’s release, including former Spice Girl Victoria Beckham, who told The Guardian she thinks it’s a “wonderful” idea. “How fabulous it is that after 20 years, the legacy of the Spice Girls’ girl power is being used to encourage and empower a whole new generation?” she said.
Fellow founding member Melanie C also expressed her support online. “Flattered and honoured that our crazy song is being used so beautifully,” she tweeted.
“Wannabe,” which served as the girl group’s debut single, topped the charts in 22 countries, residing on the Billboard Hot 100’s No. 1 spot for four weeks. It remains one of the Spice Girls most recognizable hits and continues to serve as an anthem for female friendship.
“This is about modern-day girl power,” video director MJ Delaney told The Guardian. “The Spice Girls were about a group of different women joining together and being stronger through that bond. These differences are what we want to celebrate in this film, while showing there are some universal things that all girls, everywhere, really, really want.”
As part of the campaign, Global Goals and Project Everyone asked women to share their own gender equality dreams using the hashtag #WhatIReallyReallyWant. Emma Watson and Jamie Oliver are among the celebrities that have since chimed in. See their tweets below, and watch the “Wannabe” video remake above.