INSTANT, the mobile-first, all-video site launched by EW parent company Time Inc. this week at VidCon, has an exclusive behind-the-scenes first look at King Bach’s new film Where’s The Money?
The Vine star (whose real name is Andrew Bachelor) is joined by Logan Paul, Kat Graham, Josh Brener, Allen Maldonado, and Devon Werkheiser in the film, which focuses on what happens when a young man (King Bach) goes searching for the large sum of money his father and uncle stole some years back. Now, the location of the cash lies within a USC frat house.
See the video below.
INSTANT was announced on Friday at VidCon. The new site will deliver an intuitive, uninterrupted video stream of easily consumable “Instants” — “snack-sized” videos covering topics across entertainment, beauty, fashion, food, and social media. With no download necessary, users can access INSTANT directly in their mobile browser at instant.me. The free platform will feature native advertisements from Time Inc. and their exclusive sponsor Degree Deodorants. Join the conversation with the hashtag #INSTANT and experience INSTANT online @instantdotme (Twitter), @instantdotme (Instagram), @instantdotme (Snapchat), Facebook.com/instantdotme (Facebook), and @instantdotme (Musical.ly).
Check out the first look at Where’s the Money? below.