Pied Piper's new commercial would like to talk to you about tables
Credit: HBO

Remember back in 2012 when the simile had to be rushed to the nearest hospital and treated for multiple fractures after the release of the “Chairs are like Facebook” ad, which celebrated the social network’s milestone of hitting a billion active users with an analogy you probably weren’t expecting. (To refresh: “Chairs. Chairs are made so that people can sit down and take a break. Anyone can sit on a chair and, if the chair is large enough, they can sit down together. And tell jokes. Or make up stories. Or just listen. Chairs are for people. And that is why chairs are like Facebook.”)

On Sunday’s episode of Silicon Valley, HBO’s tech comedy reads that infamous commercial — officially titled “The Things That Connect Us” and directed by future Oscar winner Alejandro González Iñárritu — its last rites by unveiling a new ad for Pied Piper that strives to create a connection between tables and the underdog file-compression company. The tables have been forever turned with narration like, “Grapefruits, postcards, hugs. These are things people share to connect to become closer, to open up about ideas and things that make us feel alive, like air, ballet, amazing haircuts, weird countries, three-alarm chili, mountains, continents, the Earth, life.”

Pull up a, um, chair and preview the ad before it kicks off Sunday’s episode — season 3’s second-to-last installment — at 10 p.m. ET/PT.

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