The new feature will roll out in the coming weeks

By Oliver Gettell
April 11, 2016 at 07:48 PM EDT
Chris Ratcliffe/Bloomberg via Getty Images

Ticketmaster has accepted Facebook’s friend request. The ticketing company will begin selling event tickets directly on the social network in the coming weeks, EW has confirmed.

A Facebook spokesperson said in a statement Monday, “We’ve heard feedback from venues and artists that Facebook is an important platform for them to update and connect with fans. We’re excited to help partners like Ticketmaster sell more tickets via Facebook and to make ticket purchasing easier and faster for people.”

The new feature marks the latest instance of bringing outside services into Facebook’s walled garden. The main Facebook app features Instant Articles from partners including the New York Times, the Guardian, and Buzzfeed, and the social giant’s Messenger app has begun integrating with ride-hailing services, airlines, and retailers.

According to Buzzfeed, which first reported the Ticketmaster news, Facebook will collect a standard affiliate fee, and tickets purchased on the social network will still have to be claimed on the Ticketmaster website.