Notorious B.I.G. set for stage return as a hologram
ARHT Media has secured the rights to recreate the late rapper as a 'HumaGram'
Faith Evans teased the development of a Notorious B.I.G. hologram, and ARHT Media announced Monday it has officially secured the rights to the late rapper’s likeness and intends to create a traveling “HumaGram” that will bring the performer back to the stage once again.
The Los Angeles-based ARHT Media intends to tour the hologram for arena performances and media campaigns using patent-pending technology described as a “scalable, repeatable and transportable form of 3D without the use of special glasses,” which allows audiences to interact with the projections within retail displays, tradeshow booths, and during other live events.
“This project has been a long-time coming, and it is very special to me. Words can’t even capture how elated I am for the world to finally see my son again on stage and beyond,” B.I.G.’s mother, Voletta Wallace, said of the project via press release. “[His] impact and legacy will not only live through his past work, but also the new experiences which have been made possible through ARHT Media.”
Evans, who was married to the entertainer from 1994 until his 1997 death, manages his estate in conjunction with Wallace and By-Storm Entertainment. She previously told the Dame Dash Radio Show she was working on the project, but was unsure of how she would use it. “We actually are in development with a hologram, but I don’t necessarily know to what extent I’m gonna perform with it. But I want to debut it in the first video for the album, and maybe use it a little bit performing live. But that depends on a lot of things,” Evans said during the interview, referencing The King and I, a full-length LP featuring duets between Evans and Notorious B.I.G. reportedly set for a fall 2016 debut. A rep for ARHT tells EW that Evans will use the hologram in a music video appearance for the first single off King and I.
After she revealed the news, EW learned Hologram USA had been “in talks” to secure the rights to Biggie’s hologram.
Other celebrities are set to posthumously perform as holograms as well, including Whitney Houston and Selena. Snoop Dogg and Dr. Dre also performed with a hologram of slain artist Tupac at Coachella in 2012.