After releasing “Formation” and an athletic line, announcing a tour, and reportedly preparing a new album, Beyoncé has embarked on yet another new endeavor: a music label with her company Parkwood Entertainment.
In the new issue of Elle, Beyoncé grants a rare interview, announces plans for the new business, and discusses its first signees, YouTubers Chloe x Halle, singer-songwriter Sophie Beem, and rapper Ingrid. Here’s what to know about the three acts, posied to have massive years alongside their mentor.
Chloe x Halle
Backstory: Though Chloe x Halle have been making YouTube videos for years (Beyoncé first noticed their 2013 cover of “Pretty Hurts”) and have garnered more than 52 million views, the teenage Bailey sisters broke big this month when they performed at SXSW, introducing Michelle Obama’s panel. They also appeared on the FLOTUS-sanctioned song “This is for My Girls,” written by Diane Warren.
Essential tune: “Drop”