New research shows Swifties are more devoted than we thought.
As if dominating the music world wasn’t enough, Taylor Swift is also beating out television shows in terms of viewers, according to a new Nielsen report. The Vevo-commisioned study found that the music video catalogues of popular artists often attract audience numbers equal to or larger than those of network TV shows.
The most illustrative example from the report is that 18 million U.S. viewers watched Taylor Swift music videos during the week that her star-packed “Bad Blood” video was released. This number beat out the number of viewers of every single network show, with the lone exception of NCIS: Los Angeles.
The report found similarly massive viewer numbers for Drake and Rihanna’s videos. Each scored around 6 million music video views, beating out a number of major network shows, during the weeks the videos for Drake’s “Hotline Bling” and Rihanna’s “Bitch Better Have My Money” were released.
“The audiences are shifting,” said Vevo VP of research Andrea Zapata of the findings. “We are in a shifting landscape.”