Captain America: Civil War trailer nears 100 million views in 24 hours
“Hey, everyone” X 100 million.
Spider-Man’s friendly, neighborhood introduction from the new Captain America: Civil War trailer has pushed it to 94.7 million views worldwide within 24 hours, Disney sources tell EW.
The YouTube count alone as of Friday afternoon was north of 22 million for the American trailer. The UK Marvel YouTube account has 1.9 million views, and there are 25 other foreign language versions of the trailer available.
There were 17.1 million views on Marvel’s English-language Facebook page. Captain America’s separate Facebook page also has 17 million views. Marvel’s Twitter video doesn’t have a view count, but it had been retweeted 15,890 times as of this publication.
The numbers far surpass the then-record 34.3 million tally that the first Avengers: Age of Ultron trailer collected in its first 24 hours back in October 2014.
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In addition, Disney said it counted 240,000 social media posts (across Twitter, Tumblr, Instagram, and Facebook, among others) vs. the 81,000 it tallied for Ultron’s original trailer in the same time period.
Captain America: Civil War, which opens May 6, will also have a running time of 2 hours 27 minutes, which will make it the longest Marvel Studios movie ever. But it’s already starting to look like fans can’t get enough.
For those who want to parse the moment-by-moment revelations and mysteries of the trailer (or just want a translation for those guard patches) check out EW’s deep-dive into the new footage.
For more Marvel news, follow @Breznican.