James Bay debuts Let It Go music video on Apple Music
There’s a new “Let It Go” video in the world. Singer-songwriter James Bay shared a brand new video for his single, only available on Apple Music. (He previously released another video for the track in March 2015.)
Directed by Sophie Muller — who’s worked with Beyoncé, Rihanna, and One Direction — the new video depicts Bay “cycling through a myriad of emotions as he sets his sights on something larger than life in a small town,” states a news release. “Its subtle imagery proves instantly thought-provoking, mirroring the song’s poetic lyricism. The video stands out as his most poignant statement yet.”
It’s a big week for Bay. The 25-year-old performed at Monday’s Grammy Awards in Los Angeles, teaming with Tori Kelly to play his “Let It Go” and her “Hollow.” Bay was nominated for Best New Artist, Best Rock Album (Chaos and the Calm), and Best Rock Song (“Hold Back the River”). He’s also due to perform at the Brit Awards in London on Wednesday.
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Head to Apple Music to view the video, and compare it with the first video, below.