Grammy ratings were the lowest in years
CBS shook up the 58th Annual Grammy Awards by airing on a Monday night and going live on both coasts for the first time. Yet the Nielsen ratings fell anyway and marked the lowest-rated telecast for the year’s biggest music awards in six years.
The LL Cool J hosted-telecast was seen by 25 million viewers and generated a 7.7 adults 18–49 rating — that was enough to easily beat everything else on TV on Monday night and marks the largest audience of any entertainment telecast (so, non-sports) this season (though AMC’s The Walking Dead has delivered a bigger number in the demo). That’s down roughly 10 percent from last year.
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The livestream of the telecast through CBS’ streaming service All Access broke records, up 192 percent from last year (though the number of unique users was not released).