The ADMAs 'are not the Black Oscars but they could be'

By Oliver Gettell
Updated February 11, 2016 at 12:00 PM EST
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In the wake of the #OscarsSoWhite controversy, hip-hop mogul Russell Simmons and his All Def Digital brand are presenting a black-themed movie awards show just days before the 88th Academy Awards, a stone’s throw away, and emceed by Chris Rock’s brother.

Tony Rock will host the inaugural All Def Movie Awards on Feb. 24 at the TCL Chinese Theatre in Hollywood, organizers announced Thursday. (The Oscars will take place Feb. 28, at the nearby Dolby Theatre, with Chris Rock hosting.)

The ADMA ceremony will honor black performers and films in categories both familiar (best picture, actor, actress, director) and fresh (best helpful white person, best bad muh f‑‑‑a).

The films vying for best picture — one of two awards to be determined by fan voting — are Beasts of No Nation, Chi-Raq, Concussion, Creed, Dope, and Straight Outta Compton. Other winners will be decided by the All Def Academy.

Russell said in the announcement that the ADMAs are a response to a “stunning lack of diversity” in Hollywood. He added, “This needs to be addressed institutionally. The All Def Movie Awards are not the Black Oscars but they could be.”