The show begins at 4 p.m. ET on Thursday.

Credit: Matt Sayles/Invision/AP

UPDATE: Watch Kanye West live stream his new album, now called The Life Of Pablo below via Tidal.

EARLIER: In just under 24 hours, Kanye West will finally unleash his new album — title still uncertain — on the world during a special event at New York’s Madison Square Garden. And, after initially announcing the event would be contained to the Garden and a livestream broadcast by participating movie theaters throughout the world, West has now shared an update: Fans (and any other curious parties) will be able to watch the gig through TIDAL at no cost.

The event, titled Yeezy Season 3, will stream at 4 p.m. ET via TIDAL for both members and non-members. It’ll include the premiere of West’s latest fashion line and his seventh studio album, which he has most recently said will have a title that matches the acronym “T.L.O.P.”

West’s agreement with TIDAL comes as part of a recent push by the company that has also featured high-profile exclusives from Rihanna and Beyoncé.

In addition to feuding with Wiz Khalifa and weighing in on Bill Cosby’s legal battle, West has dropped new tracks “Real Friends” and “No More Parties in L.A.” and promised his upcoming album will be “one of the greatest albums not the greatest just one of.”