Credit: Marvel

It’s a day of choosing teams and fighting it out until the bitter end, so naturally Super Bowl 50 kicked off with a promo for another upcoming rivalry — Captain America: Civil War.

Even the chanting has a football stadium vibe, with unseen voices calling out, “United … We … Stand” and “Divided … We … Fall.”

It’s the first teaser since November, when we first got a look at the brewing battle between Chris Evans’ Cap and Robert Downey Jr.’s Iron Man, who find themselves on opposite sides of an effort to require “enhanced individuals” to answer to government oversight. This one actually feels a little more like a teaser, since it shows some new shots, but really doesn’t reveal much more about the story.

Cap prefers to trust his own moral compass, thank you very much, while Tony Stark has made so many missteps over the years (e.g. the accidental creation of Ultron) he thinks the only way to stay on the right side is to become answerable to a people in suits that aren’t high-tech pieces of armor.

At the center of the tug-of-war is Sebastian Stan’s Bucky Barnes, a.k.a. The Winter Soldier, Cap’s best friend from when he was just puny Steve Rogers, and another person who gave up his body for “suits” to control — only to become a brainwashed assassin.

The fight promises to tear apart the Marvel Cinematic Universe’s hero line-up: among them Black Widow, The Vision, Scarlet Witch, Hawkeye, War Machine, Ant-Man and newcomer Black Panther, whose position alongside Team Iron Man is the culmination of the new TV spot.

Also of note in the teaser: a glimpse of a slick new gadget from Stark Industries: something that looks like a wristwatch gauntlet, which Tony uses so his hand can block a gunshot from the Winter Soldier.

Not seen: your friendly neighborhood Spider-Man, now being played by Tom Holland, who [Spoiler Alert] definitely appears in the film, but may not turn up in any promotional materials as part of the complex license-sharing deal Marvel Studios arranged with Sony Pictures.

For more Marvel news, follow @Breznican. Sound off in the comments about what the Super Bowl spot shows — or what you wish it did.

Captain America: Civil War, directed by Anthony and Joe Russo, opens on May 6.

Captain America: Civil War
  • Movie
  • 146 minutes