David Bowie’s music will make a cameo appearance during Super Bowl 50’s first quarter. “Starman,” one of the late musician‘s signature songs, is featured in Audi’s new commercial for its R8 V10 Plus.
The ad depicts a former astronaut who seems disenchanted with life, unable to recapture the thrill he did with his space expeditions. He has no appetite.
Then, his son arrives to his house. “Okay, commander,” he says. “Come with me.
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A stroll outside to the car returns an excitement to the old man’s eyes. Bowie’s voice crashes in as soon as the ignition is pressed.
The track has been used in dozens of moments in pop culture — from a memorable scene in The Martian to a cover in Walk Hard: The Dewey Cox Story — and most recently Democratic presidential candidate Bernie Sanders borrowed the tune for his Iowa caucus campaign.Catch the extended version of the ad above.
See and rank all the Super Bowl 50 commercials here.